You're watching a video on your smart TV and an ad interrupts. You open a news site on your phone and half the screen is ads. Your kid's tablet shows pop-ups for things they shouldn't see. Sound familiar?
Most people try to solve this with ad blockers — browser extensions like uBlock Origin or AdBlock Plus. They work great, but only in one browser, on one device. Your smart TV doesn't have a browser extension. Neither does your game console, your IoT thermostat, or your kid's tablet.
There's a better way. Instead of blocking ads device by device, you can block them at the source — before they even reach your network.
Every time you visit a website, your device asks a DNS server for the website's address. Think of DNS as the phone book of the internet — it translates google.com into a number (IP address) that computers understand.
Normally, your device uses your ISP's DNS server, which answers every request without question. But what if your DNS server was smarter? What if it could recognize ad domains and simply refuse to answer?
That's exactly what DNS filtering does:
ads.doubleclick.net?"The best part? You change one setting — your DNS server — and every device on your network is protected. Phones, laptops, smart TVs, game consoles, IoT devices. Everything.
| Feature | Browser Ad Blocker | DNS Filtering |
|---|---|---|
| Works in browsers | ✓ | ✓ |
| Works in apps | ✗ | ✓ |
| Works on smart TVs | ✗ | ✓ |
| Works on game consoles | ✗ | ✓ |
| Blocks malware domains | Partial | ✓ |
| No installation needed | ✗ | ✓ |
| Protects entire network | ✗ | ✓ |
There are two ways to set up DNS filtering:
Change the DNS server in your router's settings. Every device that connects to your WiFi is automatically protected — no per-device configuration needed.
192.168.1.1 or 192.168.0.1)If you can't change your router settings (apartment, shared WiFi), you can configure DNS on individual devices:
A good DNS filtering service blocks more than just ads:
You typically get a dashboard where you can see everything that was blocked, customize your blocklists, and whitelist domains that you actually need.
Traditional DNS (port 53) sends your requests in plain text — your ISP can see every website you visit. Modern DNS filtering services support encrypted protocols:
With encrypted DNS, not even your ISP can see which websites you're visiting. Your DNS queries are private.
You might have heard of Pi-hole — a self-hosted DNS filter you run on a Raspberry Pi. It's great for tinkerers, but it has drawbacks:
Cloud DNS filtering services give you the same blocking power with zero maintenance, encrypted DNS built-in, and protection that follows you everywhere — home, office, mobile.
Block ads, malware, and trackers on all your devices. Set up in 3 minutes. No credit card required.
Get Started FreeAd blocking doesn't have to be a per-device, per-browser battle. DNS filtering protects your entire network at once — every device, every app, every browser. It's simpler, more comprehensive, and blocks threats that browser extensions can't even see.
Change one setting, protect everything.